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  <url>
    <loc>https://fitbizrox.com/blog</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-23</lastmod>
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      <image:title>Blog</image:title>
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  <url>
    <loc>https://fitbizrox.com/blog/intelligent-pricing-that-optimizes-retention-amp-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
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      <image:title>Blog - Intelligent Pricing That Optimizes Retention &amp;amp; Sales - Make it stand out</image:title>
      <image:caption>Does your pricing page feel like this? Uh. Oh.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1746568716608-53NYTJHVW95VJAEU79MY/unsplash-image-Pg44v2M2S6k.jpg</image:loc>
      <image:title>Blog - Intelligent Pricing That Optimizes Retention &amp;amp; Sales - Make it stand out</image:title>
      <image:caption>Begin your pricing audit with the end in mind</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1746568828556-YXQ80C5PPESJAI3ETK6P/unsplash-image-6SY0Ac9AxrM.jpg</image:loc>
      <image:title>Blog - Intelligent Pricing That Optimizes Retention &amp;amp; Sales - Make it stand out</image:title>
      <image:caption>Always lead with value in all your studio decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1746569008861-IC85RB9ATQECN2YDYIS1/unsplash-image-l1q_SzH5dKs.jpg</image:loc>
      <image:title>Blog - Intelligent Pricing That Optimizes Retention &amp;amp; Sales - Make it stand out</image:title>
      <image:caption>You got this</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/namaste-and-goodbye-for-now-a-fond-farewell-from-the-mat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1744144252166-IJ58MHHRZDYTUZNS9DRV/passion+led+us+here</image:loc>
      <image:title>Blog - Namaste and Goodbye (for now): A Fond Farewell from the Mat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/f932aeaf-61dc-40c2-9ff6-223662ae40e1/retentionroxyheartrock.jpg</image:loc>
      <image:title>Blog - Namaste and Goodbye (for now): A Fond Farewell from the Mat - Make it stand out</image:title>
      <image:caption>My biggest learning over the last 20 years: Retention is where we need to focus most as wellpreneurs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/53b7b655-a30d-4150-8f70-b3cc2a1057fb/DSC09962.JPG</image:loc>
      <image:title>Blog - Namaste and Goodbye (for now): A Fond Farewell from the Mat - Make it stand out</image:title>
      <image:caption>We’ve had a lot of good times, didn’t we?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/a-hibernation-pause-why-im-taking-a-step-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/dd766fa9-fe44-4fbc-a63e-94256b425e46/PXL_20250111_184047819.jpg</image:loc>
      <image:title>Blog - A Hibernation Pause: Why I’m Taking a Step Back - Make it stand out</image:title>
      <image:caption>Fresh air exercise is my lifeline these days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/6a9112bb-1ad8-4828-8cfa-0fb13091c5c4/PXL_20241205_164345341%7E2.jpg</image:loc>
      <image:title>Blog - A Hibernation Pause: Why I’m Taking a Step Back - Make it stand out</image:title>
      <image:caption>Fall leaves remind me that change is the only constant…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/93227daf-83b7-48dc-8833-e905546f7efa/IMG_20241208_130903354%7E2+%281%29.jpg</image:loc>
      <image:title>Blog - A Hibernation Pause: Why I’m Taking a Step Back - Make it stand out</image:title>
      <image:caption>Me and my family this holiday season</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/annualplanningtips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/6a1676ec-da5a-4c7c-b7e4-8217b2d64f02/PXL_20240617_210927190.PORTRAIT.jpg</image:loc>
      <image:title>Blog - Reflect, Refocus, Recharge: A Guide to Year-End Intention Setting for Studio Owners - Make it stand out</image:title>
      <image:caption>Lets plant some good seeds for the next cycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/c8d899c6-a1f9-4c49-8545-3e292cfaf009/PXL_20240508_192419784.jpg</image:loc>
      <image:title>Blog - Reflect, Refocus, Recharge: A Guide to Year-End Intention Setting for Studio Owners - Make it stand out</image:title>
      <image:caption>Pen to paper can be helpful as you review the last year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1702513636428-0PWIQSAEKFZF7IAW5D3A/image-asset.jpeg</image:loc>
      <image:title>Blog - Reflect, Refocus, Recharge: A Guide to Year-End Intention Setting for Studio Owners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/31cab6f9-2aa7-40a7-a8d1-936657f85e94/PXL_20240604_151255844+%281%29.jpg</image:loc>
      <image:title>Blog - Reflect, Refocus, Recharge: A Guide to Year-End Intention Setting for Studio Owners - Make it stand out</image:title>
      <image:caption>I love listening to inspiring business books and podcasts while I walk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2c1c0459-e1b7-45f2-a49e-66527365eb78/e054cf20c456f538f6a9124ce35f5786.jpg</image:loc>
      <image:title>Blog - Reflect, Refocus, Recharge: A Guide to Year-End Intention Setting for Studio Owners - Make it stand out</image:title>
      <image:caption>It’s so helpful to have some guiding statements to help you focus in your business</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/how-to-price-introductory-offers-to-attract-first-time-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/ad6bf2dc-1c23-4a94-88a0-fd8f8225c9ac/PXL_20240311_200428889.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Blog - How To Price Introductory Offers To Attract First Time Clients - Make it stand out</image:title>
      <image:caption>Lets talk pricing intro offers to help get those new clients in the door!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/25870535-75ee-4b16-92d9-18514f697144/introoffercta2.jpg</image:loc>
      <image:title>Blog - How To Price Introductory Offers To Attract First Time Clients - Make it stand out</image:title>
      <image:caption>This is a common intro offer for yoga studios these days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1726788198838-01GFXCO3AARCMSP3ZIOR/unsplash-image-BXOXnQ26B7o.jpg</image:loc>
      <image:title>Blog - How To Price Introductory Offers To Attract First Time Clients - Make it stand out</image:title>
      <image:caption>Testing is critical with finding a duration that works for your studio business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/e69dd0ba-bb15-4d39-96ae-54c04cba6cf2/introoffercta.jpg</image:loc>
      <image:title>Blog - How To Price Introductory Offers To Attract First Time Clients - Make it stand out</image:title>
      <image:caption>Example of a clear intro offer right on this very website :)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/first-impressions-matter-streamlining-everything-online-for-a-seamless-customer-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1725568434284-RFFPWLXCGNZG46DT8DE1/tiger+blinking+grass</image:loc>
      <image:title>Blog - First Impressions Matter: Simplify Everything Online for a Seamless Customer Experience - Make it stand out</image:title>
      <image:caption>Is your landing page giving people the blink reaction you wish it was?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1725568706736-Y0GFSS3STTTB1DIJUFS1/unsplash-image-IuQBc3aM5Sw.jpg</image:loc>
      <image:title>Blog - First Impressions Matter: Simplify Everything Online for a Seamless Customer Experience - Make it stand out</image:title>
      <image:caption>Lets help new customers connect with your life enhancing services as quickly as possible</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1725568783063-VNUTGSZEP9LDHYYMD37Z/laptop+website+at+outside+cafe</image:loc>
      <image:title>Blog - First Impressions Matter: Simplify Everything Online for a Seamless Customer Experience - Make it stand out</image:title>
      <image:caption>Give new customers all the details to make them feel seen and understood</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1725568935890-GUKTMZGIBNF5O9WAM9NJ/unsplash-image-SYTO3xs06fU.jpg</image:loc>
      <image:title>Blog - First Impressions Matter: Simplify Everything Online for a Seamless Customer Experience - Make it stand out</image:title>
      <image:caption>It's time to get your tech support hat on and audit your new customer experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/nailing-the-first-impression-how-to-wow-new-clients-at-your-fitness-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2d20c956-edc3-4890-8d76-0b40326a418e/PXL_20240430_214039290.PORTRAIT.jpg</image:loc>
      <image:title>Blog - Nailing the First Impression: How to Wow New Clients at Your Fitness Studio - Make it stand out</image:title>
      <image:caption>Lets make sure that first impression is full of heart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1721681321742-Z0ROXJLAJI2PV4XCP4UO/unsplash-image-dQyS2pMYtok.jpg</image:loc>
      <image:title>Blog - Nailing the First Impression: How to Wow New Clients at Your Fitness Studio - Make it stand out</image:title>
      <image:caption>It all starts with a welcoming environment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1721681524136-91KZDEQP81OVQXYMV7I1/unsplash-image-Afm0Yghwkwg.jpg</image:loc>
      <image:title>Blog - Nailing the First Impression: How to Wow New Clients at Your Fitness Studio - Make it stand out</image:title>
      <image:caption>Professional doesn’t mean stiff</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1721681720494-MJ8G3J8CNXUR4XLUHSP2/unsplash-image-4l8UH4G2_Dg.jpg</image:loc>
      <image:title>Blog - Nailing the First Impression: How to Wow New Clients at Your Fitness Studio - Make it stand out</image:title>
      <image:caption>Connection and reflection are key</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/essential-pricing-metrics-and-reports-for-boutique-fitness-movement-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/3a1ba0fa-b8e3-4250-89d5-02cc76c54ebf/PXL_20240311_200428889.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>I swear I’m not obsessed with money, just RETENTION, JOY, and PROFIT!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/afc07cf6-8d4c-4429-bc87-8db77a761047/wallacapacity.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>Do you have room for newbies?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/f0390443-07da-4d18-a8f3-170c6230e42b/salesovertimemb.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>How are your sales when you look at them last 30, 90, and 365 days compared to previous year?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2c29555d-be80-4b04-9dfb-7ba193686437/mbsalesbyserv.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>This is the sales by service report in mindbody which allows you to sort by quantity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/9575ea9a-6472-4f3a-9917-8fd8cd0f65b8/wallaintroreport.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>This is the Intro report in Walla which shows you what subsequent purchases customers made after introductory offer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/878140ba-8e9b-4879-b642-20182b31f1fb/wallaintroreport2.jpg</image:loc>
      <image:title>Blog - Essential Pricing Metrics and Reports for Boutique Fitness Movement Studios - Make it stand out</image:title>
      <image:caption>I love that the Walla Intro report allows you to visually see how many converted and how many didn’t</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/leading-with-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1719958001728-EJEQ9S8MJS0G282X6MYM/Yellow+Vintage+Q%26A+What%27s+Your+Favorite+Hobby+Instagram+Post+%281%29.jpg</image:loc>
      <image:title>Blog - Leading with Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/crafting-meaningful-core-values-for-boutique-fitness-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/8f029071-c140-4314-9eac-3ee253502d34/lv_0_20240617120256_exported_16266+%281%29.jpg</image:loc>
      <image:title>Blog - Crafting Meaningful Core Values for Boutique Fitness Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1718655445293-CMLIMOS2YYN59N3I3L93/PXL_20240617_201545489.jpg</image:loc>
      <image:title>Blog - Crafting Meaningful Core Values for Boutique Fitness Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/boutique-studio-marketing-greatest-hits-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1718147211822-P9NX2617ZJPJNDXDN07Q/image-asset.jpeg</image:loc>
      <image:title>Blog - Boutique Studio Marketing Greatest Hits Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1718147255437-UVM6QLY33UFUJM4E7NFP/image-asset.jpeg</image:loc>
      <image:title>Blog - Boutique Studio Marketing Greatest Hits Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1718147306702-CNLS2FIUQY226JHA5ABD/image-asset.jpeg</image:loc>
      <image:title>Blog - Boutique Studio Marketing Greatest Hits Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/future-focused-vision-statements</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/crafting-a-powerful-mission-statement-for-your-boutique-fitness-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2d20c956-edc3-4890-8d76-0b40326a418e/PXL_20240430_214039290.PORTRAIT.jpg</image:loc>
      <image:title>Blog - Crafting A Fit Mission Statement For Your Boutique Fitness Studio - Make it stand out</image:title>
      <image:caption>Lets get clear on the essence of your studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717184905237-S3Y5GT7IJVZD2948F8Q3/image-asset.jpeg</image:loc>
      <image:title>Blog - Crafting A Fit Mission Statement For Your Boutique Fitness Studio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/f8b4560e-d30c-4529-ace9-0adcfea5dbc0/IMG_20220904_130300+%282%29.jpg</image:loc>
      <image:title>Blog - Crafting A Fit Mission Statement For Your Boutique Fitness Studio - Make it stand out</image:title>
      <image:caption>Consider the primary reason your studio exists - for me it’s all about soulful community</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/business-clarity-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717108867382-AMRFO00GDZB2XQ2R28ET/Business+Clarity+%281%29.jpg</image:loc>
      <image:title>Blog - Business Clarity 101: Essential Business Planning Tips for Fitness and Wellness Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/pricing-checklist-for-appointment-based-boutique-wellness-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/ad6bf2dc-1c23-4a94-88a0-fd8f8225c9ac/PXL_20240311_200428889.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717098852819-CQ8BQDBHCEFERYTAP2HS/image-asset.jpeg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>I love looking at current data to inform pricing decisions, if you have it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/cb79627d-bf45-482b-b2f2-08ba400d5ff2/apptpricingws.jpg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>Seeing your options listed can be helpful with strategizing pricing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717099262998-BUY8RQRBCKFU0O7NURGT/image-asset.jpeg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>Think about how you can better reward those who visit most often and what cadence they often visit with</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/f932aeaf-61dc-40c2-9ff6-223662ae40e1/retentionroxyheartrock.jpg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>The people who spend the most money with you, get the best deal per session, this is win-win for all!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717099831063-M5JXPTXX0UZ4IYF9GRXL/image-asset.jpeg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>Simpler is often better for pricing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1717099968815-RFKYDJD8MVIRYZU42PXT/image-asset.jpeg</image:loc>
      <image:title>Blog - Pricing Checklist for Appointment Based Boutique Wellness Studios - Make it stand out</image:title>
      <image:caption>Lets try not to make your clients cry with our pricing changes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/elevate-your-fitness-studio-why-owners-should-attend-an-in-person-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/4026fa96-9bf1-4ab6-9d8f-e9006e51bade/IMG_1672.jpg</image:loc>
      <image:title>Blog - Elevate Your Fitness Studio: Why Owners Should Attend an In-Person Course - Make it stand out</image:title>
      <image:caption>Stepping outside of your box is key to long term growth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/62c1979f-e27b-423e-a93e-a9e17e9f6964/IMG_0612.jpg</image:loc>
      <image:title>Blog - Elevate Your Fitness Studio: Why Owners Should Attend an In-Person Course - Make it stand out</image:title>
      <image:caption>Fit biz friends are the best friends</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/54f19aca-5e50-4ff5-9ff2-33bc6fc296d1/44760779_10156522409795664_7959118662038716416_o.jpg</image:loc>
      <image:title>Blog - Elevate Your Fitness Studio: Why Owners Should Attend an In-Person Course - Make it stand out</image:title>
      <image:caption>Sharing is caring between fit biz friends</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1713391009661-E9FBFDS8Q4VY7FXYJPWV/image-asset.jpeg</image:loc>
      <image:title>Blog - Elevate Your Fitness Studio: Why Owners Should Attend an In-Person Course - Make it stand out</image:title>
      <image:caption>Maybe the changes won’t hurt so bad if we think about them a bit in advance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/67b1ea3f-5558-4397-8351-090029875e9b/MindBody+University_063-2.jpg</image:loc>
      <image:title>Blog - Elevate Your Fitness Studio: Why Owners Should Attend an In-Person Course - Make it stand out</image:title>
      <image:caption>I love talking fit biz, even in run of the mill conference room settings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/my-favorite-goal-setting-resource</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/29c6c7c6-2e3e-42c1-a1b3-e2854f198eb0/PXL_20240411_215359046.PORTRAIT.jpg</image:loc>
      <image:title>Blog - My Favorite Goal Setting Resource - Make it stand out</image:title>
      <image:caption>This planner is my biggest crush these days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1713210709359-KEA1X4QCA6PCS2HHA94D/PXL_20240415_194759766.jpg</image:loc>
      <image:title>Blog - My Favorite Goal Setting Resource - Make it stand out</image:title>
      <image:caption>Stickers, colorful pens, and bubbles help make goal setting more fun for me</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/pricing-audit-checklist-for-boutique-fitness-and-yoga-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/3a1ba0fa-b8e3-4250-89d5-02cc76c54ebf/PXL_20240311_200428889.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/5ddb1aa4-ea8b-442d-be4a-95660973a141/PXL_20240229_203719845%7E2.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Spring is a perfect time to audit pricing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/99e0bfdb-b149-46ab-b322-d552bee0b265/PricingWS.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Seeing your options in a spreadsheet can really help with clarity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/c9729d05-e12a-4c44-96cc-41b668a75f3c/PXL_20240221_175357120.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Optimizing member friends is the name of the game. These are my current member friends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/9d49f4fc-05dc-4865-bb8b-e921889db5c0/PXL_20240311_200622454.PORTRAIT%7E2.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Pricing is all about communicating your VALUE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/392d0fae-1259-41ec-a2b7-4ca7a0a4bddc/PXL_20240229_192115998.jpg</image:loc>
      <image:title>Blog - Pricing Checklist For Boutique Fitness and Yoga Studios - Make it stand out</image:title>
      <image:caption>Happy spring from the central coast of California!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/top-13-must-listen-podcasts-for-boutique-fitness-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/5ecfd4a7-75b0-4854-906d-f1dc04a9a8f2/PXL_20240307_223100299.jpg</image:loc>
      <image:title>Blog - Top 13 Must Listen Podcasts for Boutique Fitness Studios - Make it stand out</image:title>
      <image:caption>Anyone else still using actual headphones these days?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/ponderingprofitability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1708628970621-6ZXPVX7V9IX09PDT7VA5/image-asset.jpeg</image:loc>
      <image:title>Blog - Pondering Profitability - Make it stand out</image:title>
      <image:caption>We don’t exactly work on wall street, do we?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/cce9425f-c005-48a9-ad98-67b6386c1ab2/Smiling-0037.jpg</image:loc>
      <image:title>Blog - Pondering Profitability - Make it stand out</image:title>
      <image:caption>Me teaching at my studio baby a few years ago</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1708629185799-YKHZLP5NYTNX5Z32KB7I/image-asset.jpeg</image:loc>
      <image:title>Blog - Pondering Profitability - Make it stand out</image:title>
      <image:caption>More isn’t always better my friends</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/81d6a8ab-17ea-43d6-90bf-9d2ef2d88b5d/2012smilingdogbestof.jpg</image:loc>
      <image:title>Blog - Pondering Profitability - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/free-pricing-worksheet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/99e0bfdb-b149-46ab-b322-d552bee0b265/PricingWS.jpg</image:loc>
      <image:title>Blog - Pricing Worksheet - Make it stand out</image:title>
      <image:caption>Pricing worksheet example</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/the-most-important-pricing-strategy-for-fitness-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/ad6bf2dc-1c23-4a94-88a0-fd8f8225c9ac/PXL_20240311_200428889.PORTRAIT.ORIGINAL%7E2.jpg</image:loc>
      <image:title>Blog - The Most Important Pricing Strategy For Boutique Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/53b7b655-a30d-4150-8f70-b3cc2a1057fb/DSC09962.JPG</image:loc>
      <image:title>Blog - The Most Important Pricing Strategy For Boutique Studios - Make it stand out</image:title>
      <image:caption>It’s all about building that community with pricing - this is me teaching a yoga class back at MB HQ in 2018</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/beyond-money-a-holistic-approach-to-measuring-business-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1705621474652-MR3973MTS0Z43T9BGIL5/image-asset.jpeg</image:loc>
      <image:title>Blog - Beyond Money: A Holistic Approach to Measuring Boutique Fitness Business Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1705621357401-BFHAIQC4SASGHGE0ZBXJ/image-asset.jpeg</image:loc>
      <image:title>Blog - Beyond Money: A Holistic Approach to Measuring Boutique Fitness Business Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1705621510691-26MQ4N6WW90CEU5V6LKG/image-asset.jpeg</image:loc>
      <image:title>Blog - Beyond Money: A Holistic Approach to Measuring Boutique Fitness Business Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/614a1cfe-e2b3-4e71-aba4-d3f9e2d619d9/PXL_20231019_203626536+%281%29.jpg</image:loc>
      <image:title>Blog - Beyond Money: A Holistic Approach to Measuring Boutique Fitness Business Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/0fdd0850-bf19-4dcb-9560-57a14a23890a/PXL_20231226_005135248+%281%29.jpg</image:loc>
      <image:title>Blog - Beyond Money: A Holistic Approach to Measuring Boutique Fitness Business Success - Make it stand out</image:title>
      <image:caption>This is a good example of owner wellbeing (me hiking christmas day!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/building-soulful-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/4d00651d-5d67-4987-bab0-f7bd3ade260d/Modern+Pink+Creative+Podcast+Cover+%281%29.png</image:loc>
      <image:title>Blog - Building Soulful Communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/marketing-foundations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1694117385363-GACLER0XSR6EHGSRNFU9/image-asset.jpeg</image:loc>
      <image:title>Blog - Marketing Foundations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/9978da3c-bb4a-4680-b66b-02f409adcef0/intakeForm.jpg</image:loc>
      <image:title>Blog - Marketing Foundations - Make it stand out</image:title>
      <image:caption>a sample intake form that spells out "how did you hear"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1694117668848-FX0K5Z87WG5BOHRKOI6S/image-asset.jpeg</image:loc>
      <image:title>Blog - Marketing Foundations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1694117716640-35C59YRD9GY9MFLZECLU/image-asset.jpeg</image:loc>
      <image:title>Blog - Marketing Foundations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/3-ways-to-quantify-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/5817335e-be09-4225-8f0a-290b6e21bcc5/pexels-helena-lopes-4453153.jpg</image:loc>
      <image:title>Blog - 3 Ways to Quantify Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/f8b4560e-d30c-4529-ace9-0adcfea5dbc0/IMG_20220904_130300+%282%29.jpg</image:loc>
      <image:title>Blog - 3 Ways to Quantify Community - Make it stand out</image:title>
      <image:caption>Some of My Core Barre Fit Fam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/87cdefde-5fed-4fe2-8db4-4dc56ad27df0/retentionphases.jpg</image:loc>
      <image:title>Blog - 3 Ways to Quantify Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/bb4933cb-bb70-4bc1-835f-823affd6c75c/communitykpis.jpg</image:loc>
      <image:title>Blog - 3 Ways to Quantify Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/first-visit-retention-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/7c0c2944-6064-4834-a5d2-b2a569af22b5/4.jpg</image:loc>
      <image:title>Blog - First Visit Retention Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1682011203997-GKI4CPTYUXOZSUOOWY55/unsplash-image-ktPKyUs3Qjs.jpg</image:loc>
      <image:title>Blog - First Visit Retention Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1682011403155-O5J66NBSX3240MK42UE7/unsplash-image-blOLCO2K4M0.jpg</image:loc>
      <image:title>Blog - First Visit Retention Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1682011355819-SS7HMJ0X3I762YG6S9FB/unsplash-image-J154nEkpzlQ.jpg</image:loc>
      <image:title>Blog - First Visit Retention Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2023/3/16/studio-metrics-for-barre-and-yoga-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/281c51bd-3801-4334-af85-33cd349bec69/PXL_20230309_180054992.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/0cd10103-cf40-4fa5-99a9-04caf85d49d9/2.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - Members Goal</image:title>
      <image:caption>A good goal for members is to shoot for 60-80% of revenue to be from members. Basically, get this as high as you can, and you will reap the rewards of increased revenue, profitability and a more connected community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/9b19d3d6-0433-4fa2-9f44-9a4e3c707979/3.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - Retention Goal</image:title>
      <image:caption>A good goal for retention overall is higher than 33%. 33% is the average year over year retention of wellness clients based on a study done by MINDBODY back in 2018. People would like to see that study updated, but I feel we can and should use this number to motivate us. This analysis was done on all MINDBODY’s clients at the time, which was ~60k businesses and they found that the average was the same for class and appointment businesses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/e8ea5015-99dc-4a56-a889-581c7028b2ca/4.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - New Client Retention</image:title>
      <image:caption>When you look at brand new clients or first visitors, a good goal to shoot for is getting 70% of them to come back for a 2nd visit, at least. This means 30% don’t come back after that 1st visit. Average for this is 50%, meaning 1 out of 2 new clients don’t come back for a second visit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/40daa41d-ad66-49ca-80a2-e00ceb4f295b/5.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - New Clients Converted To Intro</image:title>
      <image:caption>A good goal for the percentage of new clients who purchase an introductory offer that is designed just for them to try you out is 70%. Average is about 50%. This is important because it sometimes takes time for clients to feel the benefits of your services. Newbie sore legs, anyone? MINDBODY’s 2018 data analysis also showed that retention was always better when new clients came in under an intro offer (30% versus 50%). I usually see 1 month intro offers outperform other time frames.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2f85c743-99cf-4f8a-a54a-e54c221fa054/6.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - New Clients Retained</image:title>
      <image:caption>A good goal for the amount of new clients who convert to any purchasing option within 90 days of their introductory period is 50%. Average is 20%. This is a game changer retention statistic! If you can get this number near this goal, you will see profitability and community thrive!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/09360bac-babb-45f2-b31e-c7a301a88f3b/7.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - New Clients Retained As Members</image:title>
      <image:caption>It is our ultimate goal to get 25% of new clients in any given month to convert to members. Average new clients to members is 5%. This is another game changer metric to focus on. When businesses do everything possible to get this to increase, profitability and community are truly optimized. These are the businesses I see with the most revenue growth and long term viability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/335c5b7c-e6f3-4ae7-a099-255ec02faae3/PXL_20230310_200118092.PORTRAIT.jpg</image:loc>
      <image:title>Blog - Most Important Metrics for Barre and Yoga Studios - Make it stand out</image:title>
      <image:caption>My little buzz lightyear enjoy a rainy spring in SLO this year</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2022/10/20/social-media-musings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/c18ba492-0cfc-4da2-8d71-f1bc19e3b57c/ekambuttononlyfb.jpg</image:loc>
      <image:title>Blog - Social Media Musings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/5e5219c8-e3d1-4b67-a00f-dba58cd73726/studioAddressIntroFB.jpg</image:loc>
      <image:title>Blog - Social Media Musings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/13dc6853-d280-4d7f-9aa6-21207e367f18/20221020_123837_0000.jpg</image:loc>
      <image:title>Blog - Social Media Musings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/cb85921d-0a4d-43b3-b803-57ac8da0d1a3/Screenshot_20221020-120216.png</image:loc>
      <image:title>Blog - Social Media Musings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2022/9/26/covid-recovery-for-wellness-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/0a599147-b950-4d0f-8fb1-40f7f2e9857a/coviddips.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/38c00166-61f1-40d1-bd16-f68bbf808cfb/studioclosurespandemic.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/73be530b-edbd-456b-98c3-8a04e1257d63/unevenrecovery.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/dbf636d1-3e6c-49d5-9928-9ad9783fd997/unevenrecoverygenre.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/31354776-0c01-4e2d-b342-cac24414d617/mentalhealth.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/8c6aa2bb-6f66-4517-9154-e80f09a77e66/healthwellnessgrowth.jpg</image:loc>
      <image:title>Blog - Covid Recovery for Wellness Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2022/6/21/optimize-your-software-please</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1655848341794-WRSJ1O9TU7YO1787JCUH/unsplash-image-mcSDtbWXUZU.jpg</image:loc>
      <image:title>Blog - Optimize Your Software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1655848480415-F79ESSYW3EXYLEH06GWI/unsplash-image-KuCGlBXjH_o.jpg</image:loc>
      <image:title>Blog - Optimize Your Software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1655848612080-CZUVPNQ12IJVFGWDXAVT/unsplash-image-kPZwI56RbkY.jpg</image:loc>
      <image:title>Blog - Optimize Your Software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1655848846259-KJH1NUEN4DOG7TSF9MDC/unsplash-image-vD9Gb_H7RR8.jpg</image:loc>
      <image:title>Blog - Optimize Your Software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/c7c2aa67-544c-4252-b02f-0c5fa1a6c5a1/goodenough.jpg</image:loc>
      <image:title>Blog - Optimize Your Software - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2021/12/21/real-money-talk-during-covid-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1640111968910-N4XX68GPXZM2C5LOVDQ8/unsplash-image-jOqJbvo1P9g.jpg</image:loc>
      <image:title>Blog - 5 Tips for Optimizing a Wellness Business During Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/6c216013-e67c-4840-b781-ab653cd60956/maslows-hierarchy-of-needs-i-prints.jpg</image:loc>
      <image:title>Blog - 5 Tips for Optimizing a Wellness Business During Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1640113093841-9SSF67CS7T4WNI57JSQU/unsplash-image-5x4U6InVXpc.jpg</image:loc>
      <image:title>Blog - 5 Tips for Optimizing a Wellness Business During Covid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2021/11/30/how-to-plan-a-marketing-calendar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1638300853917-EWAFXXCD033FWTNVBFZX/unsplash-image-CZY4C2xr41Q.jpg</image:loc>
      <image:title>Blog - How to Plan a Marketing Calendar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2021/11/2/boston-greatest-hits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1635971167433-URPFMJULNH41X335OXGL/unsplash-image-ZLN2WOVpjCo.jpg</image:loc>
      <image:title>Blog - Lifetime Value Examples - Make it stand out</image:title>
      <image:caption>Boston is full of old brick charm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/ee5f9fb4-6369-4379-bb56-e6522896f29c/image-asset.jpeg</image:loc>
      <image:title>Blog - Lifetime Value Examples - Make it stand out</image:title>
      <image:caption>LTV for a few sample businesses</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2021/8/31/hello-from-san-diego</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
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      <image:title>Blog - Hello from San Diego! - Make it stand out</image:title>
      <image:caption>Roxy Borger Slinging KPIs</image:caption>
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      <image:title>Blog - Hello from San Diego! - Make it stand out</image:title>
      <image:caption>KK Pumping Us on Marketing</image:caption>
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      <image:title>Blog - Hello from San Diego! - Make it stand out</image:title>
      <image:caption>Connie Holen from Pixality Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2020/7/9/maternity-leave</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
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      <image:title>Blog - Maternity Covid Leave</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1594855074941-C6A2UQN5263WDAT4ASGE/closed+sign</image:loc>
      <image:title>Blog - Maternity Covid Leave</image:title>
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  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2020/6/19/dont-forget-to-get-your-studio-data-before-you-close</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
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      <image:title>Blog - Before You Close Your Doors</image:title>
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    <image:image>
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      <image:title>Blog - Before You Close Your Doors</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2020/6/18/marketing-kpi-measure-your-websites-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
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      <image:title>Blog - Marketing KPI:  Measure Your Websites Success</image:title>
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      <image:title>Blog - Marketing KPI:  Measure Your Websites Success</image:title>
      <image:caption>A screenshot of website traffic from Analytics</image:caption>
    </image:image>
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      <image:title>Blog - Marketing KPI:  Measure Your Websites Success</image:title>
      <image:caption>I love that I can see what referral sources are working best on my website…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1592510240467-HJS3IIWMPC5MQSX3VKPM/website+visitors+by+geographic+location</image:loc>
      <image:title>Blog - Marketing KPI:  Measure Your Websites Success</image:title>
      <image:caption>Depending on your type of business, you might be excited to see where your visitors come from</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/blog/2020/3/24/top-covid-small-biz-ideas-amp-resources-ive-seen</loc>
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    <lastmod>2025-04-24</lastmod>
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      <image:title>Blog - My Top 5 Covid-19 Small Biz Ideas &amp;amp; Resources</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547057835082-S493N9EJWN2QT5I1Y07S/SDY_JenniferYoungStudio-6.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/edb6dc98-7ec1-43a8-ac39-df340ca15d55/OWYLogoBlack%2BBanner.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/2c7a220c-dded-4a84-b4ff-d0fe62fc44d9/FB_IMG_1540511717178.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547844680058-XCMW3JMZEM2S0Q6932JN/MINDBODY+Certified+Logo</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547079251598-XUCNSHP560DLNMK8I9FR/roxy-borger-headshot</image:loc>
      <image:title>About - Roxy Borger</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547079857061-KDSAENYYRHFMIBWJNTIR/borger-obama-philipps</image:loc>
      <image:title>About</image:title>
      <image:caption>Michelle Obama was totally willing to pose with two twitterpated girls!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1630000884313-J3XZQO8192WQFC7FYBIZ/family+2021</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Some of my great loves: nature &amp; family</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547673906663-DT1TX4FC97TW3D43BSBQ/FB_IMG_1540511736198.jpg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://fitbizrox.com/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547673906663-DT1TX4FC97TW3D43BSBQ/FB_IMG_1540511736198.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547844680058-XCMW3JMZEM2S0Q6932JN/MINDBODY+Certified+Logo</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/76f79f0e-0664-48b4-99aa-6cf06a4017fa/MBU-Logo_Horizontal-Crest.png</image:loc>
      <image:title>Speaking - Mindbody University 2006 - 2022</image:title>
      <image:caption>I helped launch Mindbody University (MBU) in 2006 and was involved with most of the events thereafter. MBU business intensives were aimed at helping customers of Mindbody become better businesses AND better users of the software platform. I was involved with 75+ 3-day conferences, taught over 300 talks, and helped create programming and a network of inspiring business leaders and speakers. The Bold Conference was Mindbody’s User Conference held in LA / San Diego from 2014-2022 and it was a bigger and more inspirational user focused conference with tons of great programming, sessions, keynote speakers, fitness classes, and great parties. MBU was a subset and part of this conference and it was a fun era for me and my Fit Tech Biz Fam.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/70bc370d-c4cd-425d-9f8f-baed5322ed14/fitdegree.jpg</image:loc>
      <image:title>Speaking - A Gathering by Fitdegree</image:title>
      <image:caption>fitDEGREE offers efficient and effective studio management software, a podcast, and great blog posts for it’s community. Join me and several friends from my consultant network, and the fitDEGREE team for a 1 day retreat and connection opportunity. A first of its kind, the fitDEGREE team will be hosting studio owners of the fitFam for a learning and connection adventure. Connect with your peers and learn from industry experts about marketing, sales, and operations.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/c288e160-98de-4d54-b031-391296ffa9bb/Screen+Shot+2023-09-12+at+12.45.42+PM.png</image:loc>
      <image:title>Speaking - The Summit by BFS Oct 2023, New York, NY</image:title>
      <image:caption>Immerse yourself in an extraordinary journey of education, profound insights, and unparalleled connections that will elevate your studio and revolutionize our industry… united as one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/da676418-a719-4a86-b134-2be7b6b83d00/Screen+Shot+2023-09-12+at+12.51.51+PM.png</image:loc>
      <image:title>Speaking - IHRSA</image:title>
      <image:caption>Attendees saw what’s new in health, fitness, and wellness from the industry’s top innovators. They also explored the latest equipment and technologies on the trade show floor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/da166f90-cd5a-4fc1-b0f9-a79ec5b1a261/IWC23-eventsblock-css-logo.png</image:loc>
      <image:title>Speaking - IDEA World Club &amp; Studio Summit</image:title>
      <image:caption>Level up your club or studio and power the industry together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://fitbizrox.com/roxy-borger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1547078897740-R65FIKWMKSC0TERUAR6L/SDY_JenniferYoungStudio-45.jpg</image:loc>
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    <loc>https://fitbizrox.com/terms-conditions</loc>
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    <lastmod>2024-05-16</lastmod>
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  <url>
    <loc>https://fitbizrox.com/retention</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-10</lastmod>
  </url>
  <url>
    <loc>https://fitbizrox.com/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1634946141035-7P6YL3VNTT3QKNU9BSKV/unsplash-image-Y20JJ_ddy9M.jpg</image:loc>
      <image:title>Retention + Marketing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1634946277014-798J4ON2IP9WA8FXV122/unsplash-image-smgTvepind4.jpg</image:loc>
      <image:title>Retention + Marketing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c0810ffec4eb75962aca9af/1638221943490-Q147NS7GJNIMDR3JDT5B/unsplash-image-gJtDg6WfMlQ.jpg</image:loc>
      <image:title>Retention + Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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